Joey Wölffer

Joey Wölffer is the epitome of eclectic chic. She founded her namesake unique retail destination in the Hamptons, specializing in limited edition, hard-to-find, and vintage pieces from all around the world. On top of that, she owns a glowy winery in Sag Harbor Wölffer Wine alongside her family.

Starting off her career in fashion, Joey created the world's first luxury accessories boutique on wheels (The Styleliner Truck). She since then has grown her brand into her impeccably curated brick-and-mortar boutiques. A permanent Sag Harbor local, you can find Joey running between her stores, restaurants, and vinyard, adding vibrancy to them all.

Joey's expertise and eye lands in the realm of a luxe limited women’s jewelry, clothing, and accessories specializing in vintage finds and new items from artisan-inspired designers here and abroad. Walking into her store feels totally special, you seriously can't find these pieces just anywhere.

We met Joey at the beautiful Wolffer Estate Winery in Sag Habor, which she co-owns with her brother. We sat overlooking the endless rows of grapes, enjoying a glass (or two) of the vineyard's namesake Dry Rosé Cider. That stuff is seriously addictive, delicious, and glowy. (ps -- we highly suggest having some in the fridge at all times.) The vineyard itself is absolutely stunning, and truly one of the best spots to spend an afternoon in the Hamptons with friends and family.

See how Joey GLOWS, and don't miss her shops + restaurants in the Hamptons, and also check out her online shop.


NAME: Joey Wölffer

PROFESSION: Founder and Creative Director  of The Styliner, handbag designer and Co-Owner of Wölffer Estate Vineyard

WHERE DID YOU GROW UP? Lived in NYC until I was 9 and then moved out east to Sagaponack!



BREAKFAST: I typically tend to eat very healthy and clean throughout the year. One of my go-to breakfasts is a poached egg over avocado toast with a fresh squeeze of lime and red pepper flakes. LUNCH: Typically I am running around from my store to my office at Wolffer and home to see my daughter Nell so I grab a handful of nuts or a granola bar to eat on the go. DINNER: I absolutely love chicken paillard with local vegetables and fresh mozzarella during the summer. During the winter stuffed peppers are my go-to healthy dinner.

WHAT ARE YOUR FAVORITE SPOTS/RESTAURANTS TO EAT HEALTHY? Wolffer Kitchen has so many incredible healthy and light options.

WHAT IS YOUR FAVORITE INDULGENCE? Nothing I love more than a rose spritzer with an incredible bowl of linguini with clam!

WHAT ARE YOUR FAVORITE SPOTS/RESTAURANTS TO INDULGE? Tutto il Giorno in Southampton and BuddhaBerry makes the perfect ending to the meal!

WHAT WOULD BE YOUR LAST MEAL ON EARTH? The Lobster Cobb Salad from Wolffer Kitchen Amagansett

WHAT IS THE BEST DISH YOU COOK/ YOUR FAVORITE RECIPE? Chicken pillard! I have perfected this meal and my entire family loves it.

WHERE DO YOU GROCERY SHOP? Red horse Market in East Hampton and Serene Green and Lovaes and Fishes are my go-to spots!

TOP 3 ITEMS YOU ALWAYS HAVE IN YOUR KITCHEN? Pickles, turkey bacon, rose and grapes!

WHAT IS YOUR FITNESS REGIMEN? (how often & what you do) I have been doing Soul Cycle for years. Right now I am pregnant so not doing too much but typically I try to go at least three times a week. I also am an avid horse back rider and try to do that as many times a week as I can squeeze in.


COOLEST PLACE YOU’VE EVER VISITED? I absolutely loved Marrakesh! It was the most magical trip I have ever been on and that’s where my husband and I got engaged so it will always hold a special place in my heart.

WHAT IS THE BEST GIFT YOU’VE EVER RECEIVED? My mother gave me this incredible black leather cross-body fringe bag with a huge turquoise flower on it when I was ten years old. This has served as inspiration for my line ever since and will never go out of style.

DESCRIBE YOUR PERFECT DAY. My perfect day starts with spending my morning playing with my daughter before we drop her off at school. Then going to spend sometime in my store in Sag Habor interacting with customers and working on some new designs for my handbags. Finally, a romantic dinner with husband Max and (when I am not pregnant) a glass or Finca rose to end the day!

WHAT ARE YOU GRATEFUL FOR? I am grateful to be able to do what I love everyday and work with an amazing team of people. Of course it goes without saying I am grateful for my growing family.

WHAT MAKES YOU GLOW? My family- without a doubt!